The power of makeup is undeniable; our favorite products help us create the beauty looks we love, enhance our favorite features, and encapsulate our individual definitions of beauty. The best makeup routines help the modern woman boost her confidence and face the world head on—no matter what the day has in store.

When it comes to makeup, skillful application can make all the difference. Applying your favorite products the correct way, and applying the correct amount of makeup can do two things: help you achieve the beauty look you crave, and help you get the most out of your makeup.